A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017
For yet another year we partook in Beautyworld Middle East 2017 trade fair. Forty two thousand visitors, a veritable record indeed, in the three days of the show reached out their hands to uncover a handful of the latest novelties in beauty and wellness. Rich, sumptuous and of an immense size it is largest international trade fair for beauty, offering thousands of influential trade buyers the latest beauty trends and exciting new opportunities for their business in the city often called “The pearl of the Gulf”.
We were among the few representatives from Bulgaria at this most prestigious venue. Taking part in an exhibition of a similar scale is a challenge, as the professional visitors at the fair are very knowledgeable and difficult to be impressed with. There, under the scorching sun (over 42 degrees Celsius) in one of the most luxurious cities in the world, we introduced our products from the 14th to the 16th of May.
Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color. We have attracted the attention of the international audience towards Bulgarian products of high quality and strived to raise the image of Bulgaria as a valuable and desirable partner.
Business visitors from around the world thronged our stand, much intrigued. Our team was kept busy from beginning to the end presenting our newest products to existing customers and many new prospects, with some of them already taking steps, after the fair ended, to establish valuable trade relations. We were visited by clients from the Middle East, Ecuador, Sudan, Kenya, Ghana, Mauritius Island, Sri Lanka and vast markets like Indonesia, India, Korea and the like.
The trade show was very successful for us. Aroma hair dye and Astera toothpastes have attracted a lot of interest. Traditionally, our customers are well aware of their excellent design and high quality, key prerequisites lying at the very heart of our international success - we export to over 50 countries!
This year we proudly presented our latest innovation, Kolora Zero hair dye, a unique formula that many customers had been waiting for us to launch. The first hair dye free of ammonia, PPD and a plenty of harmful ingredients, which reduces the risk of allergic reaction to dyeing. With optimal coverage and natural shimmering colors, it is a great product for sensitive skin and scalp and has garnered a huge interest at the show.
The twenty second edition of Beautyworld Middle East Dubai is to be remembered for the largest number of participants – 1570 from 57 countries. We are already preparing to perform our constantly developing portfolio to the next trade fair!