About Aroma

Aroma - 90 years celebrating beauty!

Beauty is more than meets the eye. Beauty is above all a responsibility and commitment. This golden rule seems to work best at AROMA, the largest cosmetics producer in Bulgaria and one of the largest in Central and Eastern Europe.

The Mission of AROMA is to provide high quality products to its consumers, contributing to their health and beauty.

Aroma 90 years Celebrating beautyFew companies in Bulgaria can boast of the rich heritage that belongs to AROMA. The success story started 90 years ago, with a company that first specialized in the manufacture and marketing of essential oils. AROMA make a quick leap to the post war era, namely the 1950s and 1960s, when following nationalization, the company grew rapidly and soon become the first factory in Bulgaria to launch toothpaste production.

At the same time, it paved the way for the manufacture of hair colorants, skin care products and aerosols. In the 1980s, AROMA grew to become a leading cosmetics supplier for the Eastern European countries.

After the fall of the Iron Curtain in 1989 Bulgaria underwent massive change and AROMA became the first cosmetic manufacturer in Bulgaria to be privatized. A series of remarkable investments soon followed. In 1998-2002, all the facilities and machines belonging to AROMA were modernized to help the business meet the ever increasing quality standards and market demand.

Aroma 90 years celebrating beautyIn 2012 AROMA has done a long-term investment of 6 million euro in the construction of a new plant that meets all the conditions and requirements of "GoodManufacturing Practice" and is successfully implementing the international standards GMP, BRC and Nordic Ecolabel.

Thanks to innovative solutions in technology of the latest generation, company created products that meet all the requirements for high quality and favorable environment for production.

AROMA manufactures under its own and foreign brands for leading international companies and retail chains. Over 70% of production is exported to foreign markets. All products are highly effective, innovative and inspired by nature.

In its long history of experience and successful practices AROMA has been constantly improving and developing the system for environmental friendly production.

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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.

AROMA at Beautyworld Middle East, Dubai 2017

AROMA at Beautyworld Middle East, Dubai 2017

For a sixth consecutive year Aroma will participate in the largest international exhibition in the Middle East for cosmetics. Visit our stand 7A26, Hall 7.

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

800 dentists from around the country participated in the 16th Congress of the Bulgarian Dental Association in Nessebar.

Aroma participated in the PLMA's World of Private Label exhibition

Aroma participated in the PLMA's World of Private Label exhibition

Aroma presented its established as well as its latest brands at the largest international exhibition of private labels in the world.