Aroma - 90 years celebrating beauty!
Beauty is more than meets the eye. Beauty is above all a responsibility and commitment. This golden rule seems to work best at AROMA, the largest cosmetics producer in Bulgaria and one of the largest in Central and Eastern Europe.
The Mission of AROMA is to provide high quality products to its consumers, contributing to their health and beauty.
Few companies in Bulgaria can boast of the rich heritage that belongs to AROMA. The success story started 90 years ago, with a company that first specialized in the manufacture and marketing of essential oils. AROMA make a quick leap to the post war era, namely the 1950s and 1960s, when following nationalization, the company grew rapidly and soon become the first factory in Bulgaria to launch toothpaste production.
At the same time, it paved the way for the manufacture of hair colorants, skin care products and aerosols. In the 1980s, AROMA grew to become a leading cosmetics supplier for the Eastern European countries.
After the fall of the Iron Curtain in 1989 Bulgaria underwent massive change and AROMA became the first cosmetic manufacturer in Bulgaria to be privatized. A series of remarkable investments soon followed. In 1998-2002, all the facilities and machines belonging to AROMA were modernized to help the business meet the ever increasing quality standards and market demand.
In 2012 AROMA has done a long-term investment of 6 million euro in the construction of a new plant that meets all the conditions and requirements of "GoodManufacturing Practice" and is successfully implementing the international standards GMP, BRC and Nordic Ecolabel.
Thanks to innovative solutions in technology of the latest generation, company created products that meet all the requirements for high quality and favorable environment for production.
AROMA manufactures under its own and foreign brands for leading international companies and retail chains. Over 70% of production is exported to foreign markets. All products are highly effective, innovative and inspired by nature.
In its long history of experience and successful practices AROMA has been constantly improving and developing the system for environmental friendly production.