About Aroma

Aroma and coiffeur Lyuben Nikolov "awakened" Sofia

Aroma and coiffeur Lyuben Nikolov "awakened" Sofia with an unseen fashion show "Eyes Wide Shut"

With fantasy and beauty Lyuben Nikolov and the team of "LUKSOR club fashion salons", re-created the new identity of Aroma - "In a loving relation with me". Provoked by tenderness and passion, which are expressions of love, the stylist displayed a memorable spectacle. The fabulous hairstyles proved that with hair you can do everything without any restrictions of the imagination of the professional.

A long line of people curved in front of "the secret" place (Terra Residence) and "woke up" the curiosity of visitors waiting to enter. The evening began with a spectacular musical performance by Quartet "Hypnotic", which provoked strong emotions and cheered the crowd up to the limit. With an unusual Tango for three, ballet "Magic" raised the adrenaline to an imaginable level.

A number of top models transformed themselves into priestesses of passion, including Irene Onteva, Gerry Doncheva, Daniela Arnaut, Viki Yovcheva, provoking ecstatic reactions from the audience. Many celebrities, designers, businesswomen and diplomats were left breathless by the provocation of Aroma in “out couture” style.

With this spectacle, Aroma once again proved that love can be expressed in different ways, revealing to everyone its new identity "In a loving relation with me".


 

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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.

AROMA at Beautyworld Middle East, Dubai 2017

AROMA at Beautyworld Middle East, Dubai 2017

For a sixth consecutive year Aroma will participate in the largest international exhibition in the Middle East for cosmetics. Visit our stand 7A26, Hall 7.

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

800 dentists from around the country participated in the 16th Congress of the Bulgarian Dental Association in Nessebar.

Aroma participated in the PLMA's World of Private Label exhibition

Aroma participated in the PLMA's World of Private Label exhibition

Aroma presented its established as well as its latest brands at the largest international exhibition of private labels in the world.