About Aroma

Aroma at Beautyworld Middle East, Dubai 2015

For a fourth consecutive year Aroma participated in the largest international exhibition in the Middle East for cosmetics - Beautyworld Middle East. The company presented a varied portfolio of products in 4 major categories - care for face and body, oral hygiene, hair care, washing personal hygiene products.

The leading brands and branches of the company were presented at the stand of Aroma. Astera Homeopathica and Astera Parodont are leaders in the oral hygiene market in Bulgaria. These products are popular on many foreign markets, as well.

The new men’s dye “Greyfix for men” in the portfolio of Aroma and the new hair lightening products “Aroma Color Perfect Blond” evoked a great interest in both present and future distributors for the foreign markets of the company.

For the first time the new brand of the company – Lexira was introduced.

Lexira is a high-end luxury brand that offers care for face and body. The cosmetic line is completely natural, while the leading ingredient is organic Bulgarian rose oil. The series consist of 16 products - face creams, special face care, face cleansers, lotions and body oils, hand creams.

The two new "cocktails" from the shower gels series Aroma Shower Cocktails - Peach Fuzz and Limonchello were also shown in Dubai. Both new fragrances excite the senses, provoking a feeling of cool summer morning in a flower garden.

Beautyworld Middle East 2015 was held from 26 to 28 May in Dubai. This year the exhibition celebrated its 20 anniversary and gathered around 30 000 visitors, who came from over 120 countries.

video from the Aroma stand

 

  • Aroma at Beautyworld Middle East, Dubai 2015
  • Aroma at Beautyworld Middle East, Dubai 2015
  • Aroma at Beautyworld Middle East, Dubai 2015
  • Aroma at Beautyworld Middle East, Dubai 2015
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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.

AROMA at Beautyworld Middle East, Dubai 2017

AROMA at Beautyworld Middle East, Dubai 2017

For a sixth consecutive year Aroma will participate in the largest international exhibition in the Middle East for cosmetics. Visit our stand 7A26, Hall 7.

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

800 dentists from around the country participated in the 16th Congress of the Bulgarian Dental Association in Nessebar.

Aroma participated in the PLMA's World of Private Label exhibition

Aroma participated in the PLMA's World of Private Label exhibition

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