Aroma at Beautyworld Middle East, Dubai 2015
For a fourth consecutive year Aroma participated in the largest international exhibition in the Middle East for cosmetics - Beautyworld Middle East. The company presented a varied portfolio of products in 4 major categories - care for face and body, oral hygiene, hair care, washing personal hygiene products.
The leading brands and branches of the company were presented at the stand of Aroma. Astera Homeopathica and Astera Parodont are leaders in the oral hygiene market in Bulgaria. These products are popular on many foreign markets, as well.
The new men’s dye “Greyfix for men” in the portfolio of Aroma and the new hair lightening products “Aroma Color Perfect Blond” evoked a great interest in both present and future distributors for the foreign markets of the company.
For the first time the new brand of the company – Lexira was introduced.
Lexira is a high-end luxury brand that offers care for face and body. The cosmetic line is completely natural, while the leading ingredient is organic Bulgarian rose oil. The series consist of 16 products - face creams, special face care, face cleansers, lotions and body oils, hand creams.
The two new "cocktails" from the shower gels series Aroma Shower Cocktails - Peach Fuzz and Limonchello were also shown in Dubai. Both new fragrances excite the senses, provoking a feeling of cool summer morning in a flower garden.
Beautyworld Middle East 2015 was held from 26 to 28 May in Dubai. This year the exhibition celebrated its 20 anniversary and gathered around 30 000 visitors, who came from over 120 countries.