About Aroma

AROMA at Beautyworld Middle East, Dubai 2017

Beautyworld Middle East, the biggest international cosmetics exhibition for the Middle East will take place in Dubai in the period 14-16th of May 2017. Aroma will take part in this prestigious forum for the sixth consecutive year and will present common and new cosmetic lines for skin care, oral hygiene, hair and body care products.

Following the worldwide trends this year the company is going to introduce a brand new hair color line KOLORA ZERO, a revolutionary product developed in cooperation with the experts from British company Salon Experts.

KOLORA ZERO corresponds to the modern young women’s wishes to change their hair color and at the same time to keep the hair’s vitality and strength. Its unique “zero” formula is free of ammonia, PPD (para-phenylendiames), resorcinol, 1-naphthol, persulfates, SLS/SLES, mineral oils and parabens – and thus changes all concepts for hair coloring. What is more, the natural oils, extracts and proteins in the hair dye provide an in-depth hair care, nourish, moisturize and ensure a vibrant color and shine.

Every year Aroma strives for developing and introducing products that offer a new and exciting experience in the consumers’ daily life rituals.

We will enjoy meeting all our present and future partners at stand 7A26, Hall 7.

You are welcome!
 

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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

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