Aroma at Beautyworld Middle East exhibition 2016
For 5th consecutive year Aroma was part of Beautyworld Middle East - the most spectacular international fair for products for beauty, health and prosperity in the Middle East. The exhibition took place between 15th and 17th May, in “the city of luxury” Dubai, which for the 21st year in a row became a show room for manufacturers from over 60 countries. In 2016, Beautyworld Middle East attracted the interest of nearly 38 000 visitors from 144 countries.
Aroma presented to the international audience the rich palettes of Aroma Color and Aroma Intense hair dyes. The wide range of shower gels and body lotions Aroma Cocktails fascinated the curious visitors at the stand with intoxicating scents of summer cocktails. The latest series of products for oral hygiene Astera Homeopathica was also presented, while a particular interest evoked the Homeopathica Parodont toothpaste - with extract of pomegranate and arnica and aroma of roses. The innovative formula Astera Icer - toothpaste against bad breath, was also valued very highly. Along with its already well established brands, the company introduced some of its latest products, as well, including the durable foam-dye created especially for men - Grey Fix and the renewed baby series Happy baby.
The fresh new design of Aroma Hot Body anti-cellulite care was immediately noticed by the audience, while Aroma face creams were certainly among the most desired ones.
The stand of the company was visited by current and potential future partners from dozens of countries. Among the most interesting were those of Saudi Arabia, Qatar, Kuwait, UAE, Egypt, Japan, Thailand, Philippines, the island of Mauritius, Ethiopia, Sudan, Costa Rica, Brazil, Canada and others.
Aroma was accepted very cordially and with great interest already on its first appearance at the International Fair in 2012 and since then it continues to impress visitors with its highly varied portfolio.