About Aroma

Astera participated in the European program "Success"

The trird-grade students from "Paisiy Hilendarski" primary school in Nova Zagora took part in open lesson on "How to keep our teeth healthy? Diseases. Methods and tools for personal oral hygiene."

The initiative is a part of the European program "Success". The school is included in the program and was implementing it in the past three years. The project manager Dr. Radostin Ikonomov assisted by Pavlina Cherkezova, organized interesting and entertaining games for the children that explain the importance of the regular tooth brushing and showed them the main tools for maintaining good oral hygiene. For the excellent dealing with the tasks, the children were given rewards - Astera Kids Apple toothpastes.

The Bulgarian toothpastes Astera Kids are faithful ally of children in the battle against tooth decay. The series contains three types of toothpastes with pleasant fruity scent of juicy strawberry, fresh apple and orange. The mouthwash from the Astera Kids series protects the milk teeth and the first permanent teeth of children and has a pleasant taste of apple, kiwi and mint.

Astera Kids will continue to support all initiatives related to its mission for establishing lasting habits for oral hygiene in children.

Astera Kids - for white and healthy teeth protected from caries!

  • Astera participated in the European program "Success"
  • Astera participated in the European program "Success"
  • Astera participated in the European program "Success"
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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.

AROMA at Beautyworld Middle East, Dubai 2017

AROMA at Beautyworld Middle East, Dubai 2017

For a sixth consecutive year Aroma will participate in the largest international exhibition in the Middle East for cosmetics. Visit our stand 7A26, Hall 7.

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

800 dentists from around the country participated in the 16th Congress of the Bulgarian Dental Association in Nessebar.

Aroma participated in the PLMA's World of Private Label exhibition

Aroma participated in the PLMA's World of Private Label exhibition

Aroma presented its established as well as its latest brands at the largest international exhibition of private labels in the world.