About Aroma

The Initiative Green Bulgaria

Today, when the consequences of irresponsible pursuit of economic growth are more visible, we are facing the greatest challenge of our times - to find a reasonable way to consume and live so to preserve the wealth of the planet Earth.
Organizations, institutions, and governments stand behind environmental programs and manifestos, but still there is no change in human’s mind.Yet eco-activities are part of Europe, corporate and marketing strategies but not a daily routine.

This bleak assessment led us – Aroma’s team to take an initiative in conservation of Bulgarian nature by reaching people’s consciousness, drawing attention and telling them about the wealth of Bulgarian natural forests which disappear day by day.
Aroma Greenline brand is created for those who love themselves, the nature and the life. Aroma Greenline enables each of our clients to contribute to the rescue and conservation of Bulgarian natural forests.
 

When you purchase one of our products Aroma Greenline, you will help in saving and conserving the nature in Bulgaria because 5% of the cost of each purchased product Aroma Greenline will be allocated in the fund Green Bulgaria, designed for long-term care for Bulgarian natural forests.

 

 

Three years ago, the company is committed to the initiative 5% of the cost of each product sold in the series "Greenline" to be collected in the fund "Green Bulgaria". As a result a month ago, "Aroma" became the first company in the country to adopt 52 acres old Bulgarian natural forest for a period of 25 years.

 

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A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

A fascinating glimpse into the future of Beauty at Beautyworld Middle East 2017

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.

AROMA at Beautyworld Middle East, Dubai 2017

AROMA at Beautyworld Middle East, Dubai 2017

For a sixth consecutive year Aroma will participate in the largest international exhibition in the Middle East for cosmetics. Visit our stand 7A26, Hall 7.

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

The 16th Scientific Congress of BDA was held in Burgas under the sponsorship of Astera

800 dentists from around the country participated in the 16th Congress of the Bulgarian Dental Association in Nessebar.

Aroma participated in the PLMA's World of Private Label exhibition

Aroma participated in the PLMA's World of Private Label exhibition

Aroma presented its established as well as its latest brands at the largest international exhibition of private labels in the world.