The Initiative Green Bulgaria
Today, when the consequences of irresponsible pursuit of economic growth are more visible, we are facing the greatest challenge of our times - to find a reasonable way to consume and live so to preserve the wealth of the planet Earth.
Organizations, institutions, and governments stand behind environmental programs and manifestos, but still there is no change in human’s mind.Yet eco-activities are part of Europe, corporate and marketing strategies but not a daily routine.
This bleak assessment led us – Aroma’s team to take an initiative in conservation of Bulgarian nature by reaching people’s consciousness, drawing attention and telling them about the wealth of Bulgarian natural forests which disappear day by day.
Aroma Greenline brand is created for those who love themselves, the nature and the life. Aroma Greenline enables each of our clients to contribute to the rescue and conservation of Bulgarian natural forests.
When you purchase one of our products Aroma Greenline, you will help in saving and conserving the nature in Bulgaria because 5% of the cost of each purchased product Aroma Greenline will be allocated in the fund Green Bulgaria, designed for long-term care for Bulgarian natural forests.
Three years ago, the company is committed to the initiative 5% of the cost of each product sold in the series "Greenline" to be collected in the fund "Green Bulgaria". As a result a month ago, "Aroma" became the first company in the country to adopt 52 acres old Bulgarian natural forest for a period of 25 years.