A face serum is a cosmetic product with transparent, dense and liquid texture, whose formula is mostly intended for a specific problem - wrinkles, hyper pigmentation, dry skin, redness...
The face serum appeared at the second half of the 20th century and became a favorite product of women soon afterwards. The face serum was widely used first in cosmetic and spa salons, and then in beauty care at home. This is due to several major advantages of the product.
The formula contains between 10 and 70% active ingredients. For comparison, in creams and lotions, the amount is below 10%. That’s why, the serum is used for extra skin nourishing. It is a kind of rapid and concentrated beauty care with a lasting effect. Along with this, the product penetrates and acts in depth, not only at the surface of the skin. The high concentration of nourishing components allows easy absorption and fast results with a very small amount of the product.
There are many types of serums, designed for different skin types and their specific needs. Depending on the skin type, the formulation may contain moisturizing ingredients such as chamomile, almond oil, hyaluronic acid; strengthening and tightening components like omega 3, collagen, caffeine and antioxidants, such as vitamins A, C and E. Some serums have anti - aging effect, second - fight acne, third are intended for certain skin type, while others are universal.
The eye serum is another variation of the formula, designed specifically for the needs of these delicate face areas. It is usually milder and gentler than face and neck serums and thanks to its powerful active ingredients (collagen, hyaluronic acid, retinol, omega 3, vitamins) effectively removes any visible imperfections.
It is especially important that the face serum is applied on clean skin before the day/night cream, otherwise the serum loses its efficacy. It's light and slick texture spreads easily and quickly, and if the formula contains moisturizing ingredients, there is no need of additional cream or lotion. It is recommended to pick a formula adapted to the individual characteristics of the skin, as well as belonging to the same cosmetic series of your main products for day or night care.